BRUSH CLEAN PRO
Brush Clean Pro is an up and coming brand that focuses on their ultra-effective formula that effortlessly removes makeup, dirt, and oil, leaving brushes spotless and fresh.
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Brush Clean Pro
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Brand Identity, Packaging, Amazon A+ Content,
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01/16/2025-present
Brand Identity
I designed the logo with an extended typeface to create an impactful presence in comparison to other makeup brush cleaner brands. I juxtaposed the logo with a script font to lean towards the beauty, elegance, and creativity of makeup.
For the brands color palette, I focused on the contrast of the product and what the color may convey; which is fresh, youthful, and confidence.
Packaging
For the label design I had the idea of creating an abstract representation of the makeup brushes instead of common iconography. I utilized round gradients to represent the powder that comes off of the makeup brushes and the tops of them. I also thought it could dually represent bubbles for the cleanliness of the product.
For the box design, I applied the same round icons and typography that had been used throughout the label to connect the product with its packaging.
Amazon A+ Content
Focusing on the products highlights, I designed the Amazon A+ content to emphasize the brand colors, icons, and key selling points.
