COSMEDICA SKINCARE

Cosmedica Skincare is a woman owned and operated company whose focus is on clean, approachable, and effective skincare. Each product is specially formulated with the cleanest ingredients that work to help nourish and boost the skin.

As I was the sole designer for Cosmedica Skincare, I executed various digital campaigns, product rollouts, packaging design, website updates, printed inserts, merchandise, as well as marketing strategy for the upcoming campaigns. Within these projects I strived to elevate the brand to exude a modern, fun, engaging, and approachable feel.

Cosmedica Skincare
Campaign Design
Social Media Graphics
Product Packaging
Web Design
Email Design
Amazon EBC & A+ Content
Marketing Strategy
Printed Inserts
Merchandise
Photo Editing/Manipulation
Copywriting
10/04/21-11/28/22

Cyber Week 2022

Social Media

My concept for this campaign was “SKIN IS IN.” This idea consisted of a dreamy, bare, and luxurious aesthetic. I wanted to romanticize the products that help your skin, while pushing the message of loving the skin you’re in. I also utilized highlights and pops of color to attract the viewers eye.

For this campaign I created various collateral consisting of social media graphics, reels, emails, SMS messages, and website banners.

Cosmedica Skincare, Hyaluronic Acid, skincare

A young woman with curly hair and smooth skin is holding a small white object, possibly a makeup or skincare product, near her chin, with her eyes closed and a calm expression.

Close-up of a young woman with red hair holding a small bottle, smiling slightly.

Close-up of a person's face with their hand covering part of it, with the text 'SKIN IS IN' overlaid.

A woman with red hair holding a white device near her neck with her eyes closed.

Text that reads 'SKIN IS IN' repeated in blue on a peach background.

Promotion indicating 30% off for Black Friday Cyber Week sale.

Close-up of a person's face with their hand covering one eye, showing smooth skin, well-groomed eyebrows, and soft makeup.

Close-up of a woman's face with closed eyes, holding a brown bottle with a yellow label near her cheek.

Close-up of a person's skin with a small glass ampoule placed on the skin.

Pink background with blue text stating "Skin is in".

Advertisement for Black Friday and Cyber Week sales on skincare products, featuring a Hyaluronic Acid serum bottle from Cosmedica with promotional text about a 30% discount, valid until November 28, with a discount code CYBER30.

A person holding a white plastic jar with a thumb pressing on the lid, against a light beige background.

A close-up of a person's face with focus on the skin texture, showing the cheek and lips, with a finger gently touching the lips.

An advertisement for a 30% off sitewide sale during Black Friday Cyber Week, ending in 2 days. The ad features skincare products including a facial toner and serum on a white surface with a beige background and geometric shapes.

Advertisement for Cyber Week Black Friday sale with 30% off sitewide, overlaid on a close-up of a person's face with white facial cream or lotion.

Close-up of a woman with curly hair holding a tube of facial day cream next to her face, with promotional text offering 30% off sitewide and a discount code CYBER30.

Promotional image for Black Friday Cyber Week sale with a background of medical or sanitizer spray bottles and white surfaces, featuring text about a discount ending tomorrow.

A close-up of a woman with dark curly hair holding a cosmetic tube, with text overlay promoting Black Friday Cyber Week sale offering 30% off from November 18 to November 28 with code CYBER30.

Close-up of a young man's face with bright skin and curly hair, holding a tube of skincare or medicine near his neck, with text overlay advertising 30% off Black Friday Cyber Week sale, ending 11/28, with a promotion code CYBER30.

Image of skincare products, including a jar labeled 'Total Restorative Eye Cream' by Cosmedica, placed on a surface next to a textured white object, with a promotional background offering 30% off sitewide.

Text on a beige background that reads, "Tomorrow is the last day to get 30% off."

Close-up of a person's skin with a finger applying sunscreen or lotion.

Banners and Emails

A promotional image for Cyber Monday indicating a last chance for 30% off, with a blurred background and hexagonal light bokeh effects.

Advertisement for Cyber Tuesday sale with 30% off, featuring a close-up of a person's shoulder and neck, with blue text on a blurred background.

Close-up image of a young woman with dark and light features, softly touching her face with text overlaid reading 'Last Chance' in alternating bold blue and outlined letters.

A young woman with curly red hair holding a small blue bottle with a dropper, eyes closed.

Duo Serum Campaign

For the Niacinamide and Lactic Acid launch, my project manager and I conceptualized the idea of the serums participating in the dating game while our customers would get to choose their “perfect match.”

Throughout the designed collateral I tried to stay true to the 70’s iconography and color palette while keeping a modernized layout system.

Within this campaign I designed various print, social media graphics, email templates, motion graphics, as well as the packaging for the products itself.

Stickers, Social Media, Emails, Banners, Influencer Insert

Dew Mask Campaign

For this campaign, we were releasing a new product called the Hyaluronic Dew Multi-Mask. The concept for this campaign was to embrace the hydrating effects of the mask. I utilized various water and pool textures as well as sparkles to represent the sun rays hitting the water.

Within this campaign I designed various social media graphics, ads, email collateral, an influencer insert, website banners, as well as the outer packaging of the product itself.

Social Media, Banners, Emails, Influencer Insert

Cooling Eye Edit Campaign

For this campaign, we were launching an exclusive kit, The Cooling Eye Edit in Target online and in stores. My concept for this campaign was to use the opposite of “cool” and embrace the sunshine, warmth, and colorful palette used in the packaging. Additionally, I used organic gouache shapes to juxtapose our tool we were promoting to indirectly show a “better option” for the customers skincare regime.

Within this campaign I designed various social media graphics, ads, email collateral, an influencer insert, as well as the outer packaging of the product itself.

Social Media, Emails, Influencer Insert, Packaging Design

Retailer Ads

I created various Target and CVS advertisements for Instagram and Facebook as well as email collateral. Within each promotion, I strived to convey Cosmedica’s branding while staying within the guidelines of the retailers.

Collection of skincare and cosmetic product images with promotional discounts and offers, including a close-up of a person applying skincare, a jar of cream, a person with a face mask, a bottle with a dropper, and promotional text about discounts available at Target and CVS.

Print, Packaging, and Merchandise

New List Item
New List Item

Website Banners, Email Designs

Amazon Content

Screenshot of Cosmedica Skincare website featuring three skincare product categories: Hyaluronic Acid, Vitamin C, and Retinol, with images of skincare products and a woman applying skincare.

Website homepage for Cosmedica Skincare featuring sections on hyaluronic acid, vitamin C, and retinol with images of people applying skincare products, product bottles, and abstract graphics related to skincare ingredients.

I was tasked to redesign the amazon storefront. I planned the photography shots as well as designed the elements. My goal was to keep their main brand colors while giving it a more modern and layered treatment.