MOON + MILLA

 

— PROJECT TITLE

Moon + Milla (Student Project)

— SERVICES PROVIDED

Graphic Design

Brand Identity

Merchandise

— DATE

05/11/2021

This project examines the ability of designing a brand personality and exploring a range of design system by expressing, capturing, and applying emotion-driven experience to a brand development process.

For this project, my team and I created an apothecary business called Moon + Milla. Our business evokes a natural, soothing, and healing feeling through our logo, packaging, and product line.

Throughout the process I collaborated on the research, conception, and final designs of our brand. In solo, I completed all of the illustrations used in our packaging and brand book, created the final logo mark, and designed various packaging products.

Logo Design

The logo direction we moved forward with was originally conceived by team member Hadyn Nicole. From her sketch, I created four other approaches. The last concept I developed was chosen as our logo; with edits and simplifications I was able to create an organic yet graphic representation of our moon and chamomile flower combination.